M-Pro, the Midwest Professional Reps Organization, is a membership organization of reps who serve retailers in the upper Midwest (western Great Lakes and northern plains) primarily in the outdoor, outdoor lifestyle, and snowsports markets. With roots going back to the early 1970s, our members have helped built success for generations of stores through all kinds of economic conditions. Our shows and our retailer-focused website are designed to make it easy for retailers to find the brands they rely on as well as the brands they have yet to discover.